Laurie Wiid Van Heerden founded Wiid Design studio in Cape Town, South Africa in 2013, with a strong commitment to sustainability. Emphasizing collaboration with fellow artists and utilizing a diverse range of materials, Laurie’s creations encompass furniture, lighting, tableware, and collectible objects that merge expert manufacturing with handcrafting techniques.
At Wiid Design, the studio has gained renown for its innovative use of cork in upscale product design, architecture, and large-scale production. Recognized as an African advocate for cork by esteemed Portuguese producer Amorim, Laurie has consistently pushed the boundaries of this material, achieving numerous world “firsts” such as the largest cork pendant light in the world, showcased by Southern Guild. Wiid Design started experimenting with cork more than 11 years ago.
Though it took us a lot of time and work to understand its various properties and grades, we soon realized cork’s fantastic manufacturing capabilities – and we grew more and more certain that cork was to become one of our studio’s core materials and focus.